PullSway logoPULLSWAY

Local SEO pricing and plans

Every plan includes a full technical audit, ongoing optimization, and unlimited keyword research. Choose a plan below, or build a custom scope to fit a specific business.

Monthly price
$1,600 $1,400 case-study rate
$2,500 $2,300 case-study rate
$3,200 $2,900 case-study rate
$0 estimated monthly total
Upfront payment (6 months, 6% off)
$9,000 $7,900 case-study rate
$14,100 $12,950 case-study rate
$18,050 $16,350 case-study rate
$0 6-month upfront total
Lite
Plus
Premium
Most Popular
Build Your Own
Custom scope
WHAT DIFFERS BY PLAN
Setup fee
$500
$600
$700
$0
Core site pages
1–9 (WordPress) / 1–19 (Vercel)
10–19 (WordPress) / 20–39 (Vercel)
20–29 (WordPress) / 40–80 (Vercel)
Monthly blog articles
1
3
5
per month
Link building outreach
Up to 3 hrs/mo
Up to 5 hrs/mo
Up to 8 hrs/mo
hrs/mo
Local citations
Up to 50
Up to 100
Up to 150
directories
GBP posts
1/week
2/week
3/week
posts/week
Google review funnel
No
Yes
Yes
Monthly reporting
Written report
Written report
Loom video report
Number of locations
1
1
1
locations (tiered pricing — see note below)
Minimum term
6 months
6 months
6 months
6 months
Website audit
Full
Full
Full
Full
Ongoing optimization
Yes
Yes
Yes
Yes
Keyword research
No limit
No limit
No limit
No limit
GBP optimization
Yes
Yes
Yes
Yes
Build Your Own starts at the Plus plan's price — $2,500/mo, $600 setup fee — and moves up or down based on how far the fields above sit from Plus's scope. The per-unit rates are calibrated (not guessed) so that matching Lite's or Premium's exact scope reproduces their real price precisely.
Pages: priced as a flat step per bracket (1-9 / 10-19 / 20-29 on WordPress, 1-19 / 20-39 / 40-80 on Vercel) — 25 pages costs the same as 20, both landing in Premium's bracket. Past WordPress's 29-page ceiling, each additional page adds +$50/mo and +$150 setup. Past Vercel's 80-page ceiling, each additional page adds +$25/mo and +$25 setup. Vercel converts at an exact 2:1 ratio, matching Plus and Premium's own listed scope.
Other fields: blog articles, outreach hours, citations, and GBP posts (× locations) scale continuously and proportionally — toward Lite below Plus's scope, toward Premium above it. Loom reporting and the Google review funnel are flat adjustments.
Locations: priced on a tapering schedule, not a flat per-location rate. Setup: 1st $500, 2nd +$350, 3rd-5th +$300 each, 6th-10th +$200 each. Monthly: 1st $2,500, 2nd +$1,050, 3rd-5th +$800 each, 6th-10th +$600 each. 11+ locations require a custom quote.
Upfront total: monthly total × 6 months × 0.94 (6% discount), rounded to the nearest $50.

What is Vercel?

Vercel is the hosting platform we build your site on when you choose the "Vercel" option above, instead of the older WordPress route. It's the same technology behind sites for companies like Under Armour and DoorDash, but what actually matters for your business is simple: it makes your website faster and lower-maintenance.

Every page on a Vercel site is pre-built ahead of time and served from servers positioned around the world, so when a homeowner clicks your listing, the page shows up almost instantly — even on a weak cell connection. That speed also happens to be something Google factors into your rankings, so it helps you twice: once with the visitor, once with the algorithm.

It also means less for you to worry about day to day. There are no plugins to update, no security patches to apply, and no risk of a bad third-party plugin update taking your site down. We build it, we maintain it, and it just runs. And as with everything else we build for you, the site and its code are yours to keep.

Pricing reflects PullSway's standard engagement terms. Selecting a plan moves into the full engagement agreement before work begins.