Our Story
The roofing SEO agency that only does roofing.
PullSway specializes exclusively in roofing companies — we turn down work in every other industry. It started with a family-owned two-truck roofing business with a 4.9 rating that lost market visibility to a private-equity roll-up around 2019. After reverse-engineering the competitor’s local search strategy, we helped restore that shop’s visibility across nine cities. Other contractors started asking for the same thing, and PullSway was born.
Our Mission
Make the best roofing company in every market the easiest one to find.
- • Exclusivity enforced — one contractor per service area.
- • You own every asset: website, Google Business Profile, content, data.
- • Plain-English reporting focused on calls, forms and booked jobs.
1
Client per service area
48hr
Free audit turnaround
90 days
Initial commitment, then month-to-month
The Difference
What sets us apart from generalist agencies.
Seasonal expertise
Storm-season and re-roofing content timed to when homeowners are actually searching.
Margin-based keyword weighting
We chase the jobs that pay, not just the searches with the most volume.
Active map spam fighting
We report and remove fake listings gaming the map against you.
AEO tracking
Monthly checks on whether AI engines actually cite your company.
Direct account management
You talk to the person doing the work, not a rotating account rep.